• May 20, 2013

Allan Peretz has joined shopper marketing specialist Mars Advertising as senior vice president, Client Service and eCommerce.  In his new role, Peretz will have client service responsibility for Walmart and will also lead the ongoing development of Mars’ eCommerce capabilities, per the agency. Peretz joins the shop from Procter & Gamble, where he was a member of P&G's Global Digital & eCommerce Leadership Team. He had strategic responsibility for P&G's direct-to-consumer eCommerce capabilities in North America, Asia, and Europe. Prior to marketing, Peretz worked in IT both as a consultant and at P&G.