Generic mouthwashes claim to be just as good as Listerine, and store-brand paper towels invite consumers to compare them to Bounty. This kind of marketing doesn't raise many eyebrows. But what if an
online radio station says it's just "like" New York City's Z100 or L.A.'s KROQ, and manages to sound pretty much the same?
Read the whole story at Wired, September 17, 2004
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