• May 21, 2013

Online ad network Martini Media today announced a partnership with Incisive Media, a B2B publishing group. The content syndication partnership will allow Martini to integrate Incisive's content into Martini's custom content unit (CCU). According to the release, Incisive hopes the deal will open up the door for their publishers to monetize inventory.

"The top priority for marketers worldwide is content marketing according to several industry studies, and our very own research supports this," stated Tom O'Regan, Martini's president and CRO. "According to our recent digital brand study, 60% of UK marketers noted they were leveraging their own content or other publisher's content in ads. That's why we believe forging a partnership like this will be so valuable for brands looking to align their messaging with compelling and engaging content."