“We support the concept and think the relationship with Mediaocean is a good one and we are
testing,” said Posterscope COO Ray Rotolo, who was quoted in a press release endorsing the deal.
“As of this date, Posterscope and ADstruc have not formally
entered into an agreement. Posterscope has been diligently testing the platform over the last several weeks to evaluate the benefit from the use of ADstruc's technology in enhancing their planning and
buying capabilities. As a client of Mediaocean, Posterscope expressed interest in ADstruc's integration, as they anticipate approved efficiencies across their contract and billing processes,”
added ADstruct CEO John Laramie.