• May 22, 2013

Media agency MEC, part of WPP’s GroupM, has appointed Michael Beecroft as head of trading for Asia-Pacific. He will report to Stephen Li, CEO for Asia-Pacific and Keith Tiley global head of trading. He will be based in Hong Kong. Beecroft , an 11-year MEC veteran, was  previously global head of digital trading, based in London. He joined MEC in 2002 to manage the shop’s United International Pictures account. He replaces David Primmer, who is shifting to a new role on the agency’s Colgate Palmolive account.