Around the Net
Welcome Emails Average 50% Open Rate: MarketingSherpa
- Marketing Land, Thursday, May 23, 2013 10:01 AM
Transactional emails have an average open rate of around 50%, according to metrics from MarketingSherpa. In an opinion piece on MarketingLand.com, Chris Hexton, co-founder of email services company Vero, points out that newsletters only have a 20% open rate, making transactional emails 100% more effective than newsletters on average.
