In an effort to deepen its research department, MSN Friday announced the appointment of Mari Kim Novak as director of industry relations and Greg Bloom as research director. Novak joined MSN on Sept.
7, and Bloom begins Sept. 20. Novak joins MSN from London-based Media Metrix UK, where she was a managing director. Bloom joins MSN from Nielsen//NetRatings, where he was a senior analyst conducting
custom research for media clients.
