Around the Net
New Twitter Ads Will Tap Email Addresses Associated with Purchases
- The Atlantic Wire, Friday, May 24, 2013 2:01 PM
Twitter is working on a new kind of media to sell to advertisers called "custom audiences," a personalized ad buy which is based on a consumer's email address. According to reports, advertisers can share their customers' email addresses with Twitter who will match it up to Twitter users, so that these companies can send targeted ads on Twitter based on the purchase behavior associated with an email address.
