Around the Net
Email Is Still the Most Effective Marketing Tactic: Listrak
- Multichannel Merchant, Friday, May 24, 2013 2:25 PM
Email is the most effective marketing tactic, according to 55% of the marketing professionals who were interviewed for a recent Listrak study. In addition, according to MarketingSherpa's Email Marketing Benchmark Survey from 2013, 71% of b-to-c email marketers said that growing and retaining subscribers was a goal over the next year in order to help increase ROI.
