Around the Net
Marketers Should Avoid No-Reply Email Addresses
- eConsultancy, Tuesday, May 28, 2013 3:18 PM
Email marketers may be tempted to use no-reply email addresses when sending out messages, but Michael Linthorst, CEO of Copernica Marketing Software, argues that they shouldn't. In a piece penned for eConsultancy, he lists a few reasons that this is a bad idea, including that no-reply addresses lead to more spam complaints and that consumers won't add a no-reply address to their address book.
