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How To Report SEO Progress
- Search Engine Watch, Wednesday, May 29, 2013 1:27 PM
Clients want to see progress. That might mean a manager in-house or a brand you have signed on to optimize the company's search engine strategy. It has become more important to set up a reporting process that supports change. As processes change, so should reporting requirements. Krista LaRiviere provides a list of requirements and a checklist to follow, from setting goals and expectations to determining the actions that will drive conversions. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.