In an unusual move, MEC UK, the
WPP-owned media shop, has hired creative agency veteran Maurice Van de Ven to the newly created role of executive creative director at the agency, a position usually slotted at creative shops.
Van de Ven joins MEC from StrawberryFrog in Amsterdam, where he was creative director, running the agency’s digital creative teams, including campaigns for P&G across EMEA, North
America and Latin America.
Previously, Van de Ven handled the Orange, Greenpeace and Yellow Pages accounts at creative agency Mother. Previously, he was head of special projects at
KesselsKramer, where he led new initiatives and branded content ideas for clients like Absolut Vodka, City of Amsterdam and Agnes b.
“Ideas are as valued by our clients as much as our
digital, data and core media skills,” stated MEC UK CEO Steve Hatch. Van de Ven’s appointment, he added, “will ensure we stay right at the edge of what’s possible.”
Van de Ven will work within content creation and sponsorship arm MEC Access and will manage the unit’s creative team and its output, according to the agency.
“I've seen
how an idea can change everything,” stated Van de Ven. “MEC understands this and audiences. … I want to make brilliant work. And to help other people make work better than
that.”
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