Mindshare Raids Digitas' Bitterman, Names Him Strategy Chief
by Joe Mandese, May 31, 2013, 9:58 AM
In a significant talent raid, and potential brain drain for Publicis’ Digitas, WPP’s Mindshare has recruited one of its key execs -- Jordan Bitterman -- as chief strategy officer for North America.
Bitterman, who has been senior vice president-North America lead for social, mobile and content at Digitas, was a key player in the agency’s content marketing strategy, and was one of the architects for its NewFront initiatives.
Prior to that role he headed the agency’s New York media operations and served as a client lead on the agency’s global account with American Express.
“Jordan is a rare and exceptional talent,” stated Mindshare Global CEO Nick Emery. “As chief strategy officer, he will harness distribution, content and technology to put real-time adaptive solutions at our heart. This shows the scale of our ambition to be our clients’ lead marketing partner.”