• by Tanya Gazdik , June 3, 2013

Southwest Airlines and MGM Resorts International are launching a strategic marketing alliance between the companies' loyalty rewards programs, Rapid Rewards and M life.

Members of both programs now can accrue Rapid Rewards Points toward free flights for qualifying stays at MGM Resorts' Las Vegas properties while enjoying VIP perks during their Vegas vacations.

As a special offering to kick off the alliance, members will receive double (1,200) Rapid Rewards Points for all valid reservations* booked between May 31 and June 30 for visits to MGM Resorts' participating Las Vegas properties.

Members must enroll in both programs to earn benefits, which include 600 Rapid Rewards Points when they stay at one of 12 premiere MGM Resorts' properties across Las Vegas, including Bellagio, ARIA, MGM Grand, Mandalay Bay and The Mirage.

Enrollees are eligible for special offers, such as room upgrades and pre-sale concert and fight tickets and access to exclusive M life Moments. Unique to the program, members can accrue both M life Tier Credits and Rapid Rewards Points simultaneously.

Southwest Airlines is the largest carrier at McCarran International Airport in Las Vegas.

Individuals must be 21 years of age or older and a member of both rewards programs to earn benefits. For further details, please visit mlife.com's Preferred Partners Page.  Visit mlife.com or any MGM Resorts' property to enroll in M life; sign up for Rapid Rewards at southwest.com.