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Russia Today Hits Billion Views On YouTube

For newsrooms producing video, having a strong presence on YouTube is usually a key part of the strategy. But how do you move from just pushing out video on the platform to building an engaged community around it? Russia Today seems to have found the right formula for them, as it celebrated reaching a billion views on YouTube this week. The government-funded broadcaster, which describes itself as an "autonomous non-profit organisation", arrived on YouTube in 2007.

Read the whole story at Journalism.co.uk »

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