• June 5, 2013

To promote its Venus line of women’s razors, Gillette is starting a “Step Up & Step Out” tour with model Miranda Kerr. She is scheduled to travel around the country hosting the brands “Blue Carpet” events, which include a “shaving experience” with its Venus Embrace razor and Satin Care Shave Gel, or the Venus & Olay razor. Participants then get the chance to dress up in summer clothes from Rent the Runway, and photographs of their leggy good looks will appear on YouTube. Women can tag and share them through social networks.

Every step women take on the blue carpet triggers a $1 donation to the Step Up Women’s Network, up to $25,000. Events are planned in new York, Atlanta, Miami and Los Angleses.