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Diageo Calls Global Smirnoff Review
- Brand Republic, Monday, June 10, 2013 8:07 AM
JWT must gird its loins, as Diageo is reviewing the Smirnoff account currently held by the WPP agency. The review comes just two months after the drinks giant denied that its 13-year relationship with JWT was under threat. In April, Mother London picked up a pan-European brief from Diageo for the launch of a Smirnoff sub-brand called Apple Bite, following a competitive pitch that included JWT.
