Around the Net

Meredith Targets Moms With Mobile App

  • Adweek, Friday, June 14, 2013 3:05 PM
A Meredith Corp. exec is bullish about the recent launch of its free Mom+ parenting app, which "lets readers get exclusive content on their smartphones by scanning icons in the print editions of Parents, American Baby, FamilyFun and Ser Padres magazines with their mobile devices," writes Lucia Moses. Carey Witmer, evp, president of the Meredith Parents Network, "said she's encouraged to see 25,000 entries to a sweepstakes that require the app."

Read the whole story at Adweek »

Next story loading loading..