• Brand Channel, Monday, June 17, 2013 8:03 AM

At its developers' conference last week, Apple said it plans to more seamlessly link its iOS7 mobile operating system into vehicle infotainment systems.  Apple says already that many auto brands are in discussions with it over using the platform. Automakers (excluding Ford, which uses Microsoft) are torn. One reason: most brands already have sunk many millions of dollars into getting their in-car environments to where they want them to be—where it meets their customers' needs and also extends the particular brand experience of the company.

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