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Good vs. Bad Organic Traffic

Mark Jackson tells us about an unnamed client that wants to increase what he calls "'good' organic search traffic" without focusing on "'head' keywords." Long-tail keywords tend to drive this very large site. He tells us how to report on organic search gains after filtering bad traffic. Jackson takes us through the steps to analyze Web site shopping patterns, prove SEO success, and distinguish good from bad traffic. Read the article here.

Read the whole story at Search Engine Watch »

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.