• June 17, 2013

Improve Digital has added video capabilities to their programmatic platform, the 360Yield Platform, which now supports mobile, Web, and video. The sell-side platform is integrated with IAB's VAST 3.0 standards for video advertising.

Janneke Niessen, chief innovation officer and co-founder of The Netherlands-based company, stated that publishers have been working with real-time bidding (RTB) and programmatic advertising for years now and are truly recognizing the demand and the value. She stated that Improve Digital has been getting requests from clients to add video to the platform. See below for a short Vimeo video from Improve Digital.