L'Oréal USA's Luxury Products Division (L'Oréal Luxe) has awarded its digital marketing business to New York-based Firstborn, selecting the shop as its new digital agency of
record. Firstborn will be responsible for digital strategy, concept development and creative execution across all brands under the L'Oréal Luxe division, including Lancôme, Kiehl's,
Yves Saint Laurent Beauté, Clarisonic, Giorgio Armani and Urban Decay.
Nice win Firstborn team...way to go. JV