More than two thirds of e-commerce companies in the UK are failing to optimize their emails for mobile, according to a new report from email marketing
firm dotMailer.
According to Hitting the Mark: Email Intelligence Report 2013/14, which looked 27 different attributes of emails
from the top 30 e-commerce companies in the UK and the US, such as shareability, design, rendering and landing pages, only 23% of UK sender's emails included code to adapt
the content to smaller screens. In addition, only 14% of the emails sent by US retailers included such a code.Read the whole story at Fresh Business Thinking »
