• June 19, 2013

In an effort to bring more audience data to their real-time bidding (RTB) video ad serving platform, SoureKnowledge has partnered with online data company Datonics. U.S. and Canadian brands that use SourceKnowledge will have access to Datonics' data.

“We are thrilled to now offer advertisers the ability to buy a video audience based on their interests and recent behavior online. While this type of targeting is mature for display, it is still relatively new when targeting pre-roll ads,” stated Stuart MacDougall, CTO of SourceKnowledge.