Automotive Site Destinations, Demograpics, And Ad Technology on Internet

Automotive Site Destinations, Demograpics, And Ad Technology on Internet

A deep look at automotive destinations, demograpics of viewers, ad types and sizes.

Top Online Automotive Destinations, US at Home Week ending Oct. 10, 2004

Unique Audience (000)Active Reach (%)
eBay Motors2,7022.57
AOL Auto9120.87
AutoTrader.com6210.59
Kelley Blue Book5740.55
MSN Autos4420.42
Ford4400.42
Autobytel4070.39
Edmunds.com3990.38
automotive.com3830.36
AAA3590.34

Source: Nielsen//NetRatings NetView

Demographic Data for Automotive Category
Month of September 2004 US, Home

 Unique Audience (000) Audience Comp (%)
Total25,697100
Male15,03558.51
Female10,66141.49
Age
2 - 114361.7
12 - 172,0608.02
18 - 241,9727.67
25 - 344,26416.59
35 - 498,60533.49
45+11,39144.33
55+5,71622.24
65+1,9657.65
HH Income
$ 0 - 249991,5335.97
$ 25000 - 499996,40124.91
$ 50000 - 749997,60829.61
$ 75000 - 999994,51917.59
$ 100000 - 1499993,46613.49
$ 150000+1,7486.8
No Response4231.64

Source: Nielsen//NetRatings NetView

Automotive Industry Top 20 Advertisers Week Ending Oct. 10, 2004 US, Home and Work

BrandImpressions (000)Share of Imp
DaimlerChrysler Corporation Jeep142,52719.7%
Toyota Motor Corporation Toyota123,88417.1%
DaimlerChrysler Corporation Dodge52,8787.3%
Ford Motor Company Ford42,5815.9%
DaimlerChrysler Corporation Chrysler39,3725.4%
Ford Motor Company Volvo Cars of North America, Inc.39,0165.4%
Honda Motor Co., Ltd. Honda Automobiles26,7603.7%
Toyota Motor Corporation Lexus25,5633.5%
General Motors Corporation GMC23,5623.3%
General Motors Corporation Chevrolet16,6632.3%
Honda Motor Co., Ltd. Acura Automobiles14,0491.9%
General Motors Corporation Saturn12,2121.7%
Volkswagen AG Audi of America6,6330.9%
General Motors Corporation Cadillac6,3690.9%
DaimlerChrysler Corporation Mercedes-Benz6,2350.9%
Ford Motor Company Mercury6,0970.8%
General Motors Corporation Buick5,4720.8%
Mazda Motor Corporation Mazda North American Operations4,5100.6%
Nissan Motor Co., Ltd. Nissan3,5350.5%
General Motors Corporation Pontiac3,1950.4%
Total723,684 100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes
 Impressions (000)Share of all Impressions
Leader Board198,14627.4%
Non-standard126,20017.4%
Button #189,17012.3%
Medium rectangle65,5539.1%
Full banner64,0388.8%
Micro bar48,3866.7%
Wide skyscraper40,2205.6%
Rectangle20,0912.8%
Skyscraper13,2071.8%
Half banner13,1131.8%
Button #211,8331.6%
Large rectangle10,7491.5%
Vertical banner9,3641.3%
Unspecified6,1290.8%
Square button5,2240.7%
Square1,2980.2%
Vertical rectangle9620.1%
Total723,683100.0%
Ad Delivery Types
 Impressions (000)Share of all Impressions
Inline645,49989.2%
Interstitial53,0267.3%
Pop-Up23,0073.2%
Floating/Overlay1,8930.3%
Pop-Under2590.0%
Total723,684100.0%

Source: Nielsen//NetRatings AdRelevance
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