• by Tyler Loechner  @mp_tyler, June 25, 2013

Powered by [Company 1], the adoption of Real-Time Bidding (RTB) and Yield Optimization will drive the personalization and monetization of [Company 2]’s critical ad inventory. … "We remain focused on building a strong digital infrastructure and thriving online community; working with [Company 1] has opened up new opportunities to personalize content and drive high-volume engagement,” said [Person], VP of Business Development, [Company 2].

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