A new online shopping network, named Jones Media, has opened in Canada. The new Toronto-based media company already has their first online retail partner, Beyond the Rack.
The company also has some tech partners, including Datacratic, which provides a "machine learning platform," which is essentially technology capable optimizing data in real-time. AdGear, a digital ad tech company with real-time bidding and exchange technology, is also a partner of Jones Media.
Additionally, according to the release, Jones Media will create a Canadian shopper audience Data Management Platform (DMP).