CIGNA Corporation said yesterday it would renew its "Benefits of Caring" cross-media marketing campaign, implemented by Dow Jones Integrated Solutions. The effort, running through the first quarter of
2005, reflects CIGNA's goal of promoting the health of companies and their employees, said a CIGNA spokeswoman. The campaign includes a sponsored archive of recent health care and benefits-related
news, articles from Dow Jones sources, co-branded online advertisements, and reproduced special sections for visitors to
The Wall Street Journal's Web site.
