• July 2, 2013

Pernod Ricard USA has announced a reorganization and expansion of its spirits marketing team, effective July 1.

The team will be led by Pierre Berard, who joins Pernod Ricard USA from Pernod Ricard China, where he served as director, marketing.

The revamped group is designed "to further enhance the existing momentum behind the company’s key spirits brands, while capitalizing on such key growth drivers as innovation, multicultural marketing and digital media," according to the company.

The expanded team will "reinforce our two greatest assets, our brands and people, by ensuring that we have the right resources, organized in the right way, to continue to build outstanding, desirable, premium spirits brands and achieve our strong growth objectives,” added Bryan Fry, president and CEO of Pernod Ricard USA.

Pernod Ricard USA says it will be hiring for the spirits marketing team from inside and outside the company and the industry, and is encouraging prospective candidates to learn more about the new positions on the career area of its Web site.