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As NBA Woos Dwight, Adidas Backs China Trip

Dwight Howard spent two days hosting teams that want to pay him upward of $118 million for the next five years, but before the season starts he will take a ten-day trip to China to help build his global brand and support the release of the Adidas D Howard 4 signature shoe, a jaunt that is being promoted via a campaign in which Howard and fellow Adidas/NBA spokesman John Wall are interviewed, and respond, in Mandarin.

Read the whole story at NYSportsJournalism.com »

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