News Brief
AAF Mosaic Award
Sep 23, 2004, 12:00 AM
Allstate Insurance Company and Kang & Lee Advertising have been honored with the American Advertising Federation Mosaic Award in the category of Multicultural Ad Campaign. The AAF Mosaic Award recognizes both creative excellence as well as marketing effectiveness based on evidence of campaign results.
The winning campaign, which was developed to reach Chinese Americans, launched in September of 2003 and featured both brand and product messages across a variety of media platforms including TV, print, radio, out-of-home, and the Internet.
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