News Brief

IAB Receives Pat On The Back From The White House

At the IAB Advertising Marketplace Technology event in New York this morning, Randall Rothenberg, president and CEO of IAB, started off by announcing that the IAB's efforts against piracy is officially White House-backed. In their announcement this morning, the White House wrote, "The Administration strongly supports voluntary efforts by the private sector to reduce infringement and we welcome the initiative brought forward by the companies to establish industry-wide standards to combat online piracy and counterfeiting by reducing financial incentives associated with infringement. We believe that this is a positive step and that such efforts can have a significant impact on reducing online piracy and counterfeiting."

RTM Daily spoke briefly with Rothenberg about the support. Rothenberg said that industry-wide standards were necessary because if everything is too fragmented, it won't be easy - both practically and financially - to keep up.
Tags: piracy
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1 comment about "IAB Receives Pat On The Back From The White House".
  1. Mark Mclaughlin from McLaughlin Strategy , July 16, 2013 at 10:21 a.m.
    What the heck does, "establish industry-wide standards to combat online piracy and counterfeiting by reducing financial incentives associated with infringement" actually mean in plain English? I'm getting confused between identify theft problems (which have nothing to do with online advertising) and consumer privacy concerns (which have nothing to do with "piracy"). My comment here is not sarcastic. Please, can readers of this post please explain what the "White House" is talking about?