Toyota Shows Off SpongeBob Van

Detroit Bureau, Tuesday, July 16, 2013 9 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Tags

Toyota has revealed a “secret collection of secrets,” with SpongeBob Squarepants as a theme. The maker’s special, one-of-a-kind SpongeBob 2014 Toyota Highlander made its debut during Nickelodeon’s SpongeBob Day at the Padres vs. Giants baseball game in San Diego over the weekend. The cross-promotion venture has a website, www.nick.com/highlander, online games, a behind-the-scenes video showing the making of the SpongeBob Highlander, and a sweepstakes offering someone a chance to win the vehicle.

Read the whole story at Detroit Bureau »

Be the first to comment on "Toyota Shows Off SpongeBob Van "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives