• by Gavin O'Malley  @mp_gavin, July 18, 2013

Chaotic Moon has acquired digital ad startup ThoughtLeadr, the software and mobile app development firm said Thursday. Financial terms of the deal were not disclosed.

Chaotic Moon CEO Ben Lamm said ThoughtLeadr would help clients with their mobile and native advertising efforts. “We know the challenges brands face as the digital advertising space continues to quickly evolve, especially in mobile,” said Lamm.

Founded in 2011, ThoughtLeadr launched a self-service ad platform for small- and mid-sized social properties in 2012. The San Francisco-based start-up now claims to reach 110 million users per month.

"We were impressed by how ThoughtLeadr is working to create native advertising solutions for brands based around digital content along with the social conversation and context around that content,” Lamm added.

ThoughtLeadr clients include Virgin Mobile, Toshiba, Pepsi, Sony and Paramount Pictures.  

Chaotic Moon's clients include Fox, Pizza Hut, General Mills, Microsoft, Dell, CBS, Disney and Marvel. The company is also credited with helping to develop The Daily, News Corp.’s short-lived iPad app.

In March, William Morris Endeavor said it took a “significant” stake in Chaotic Moon.

Along with its ad platform, ThoughtLeadr recently announced a partnership with Imgur, an image hosting and sharing service that is popular among Reddit users.