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Learning From Social Media Fiascos

Sherice Jacob shares a few social slip-ups made by big brands like Harry & David, Amy's Bakery, Whirlpool, Gasp Jeans Australia, and Abercrombie & Fitch. The examples show how far a few angry consumers can go when a company fails to respond or responds in a negative way. Jacob said she wrote the post to help businesses learn from the mistakes of others rather than point out their shortcomings. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.