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Using 'Free Delivery' in the Subject Line Increases Open Rates, Using 'Report' Lowers Them
- MarketingProfs, Monday, July 22, 2013 10:39 AM
The phrase "Free delivery" is an effective one for an email subject line, as emails that use this have a 50.7% higher open rate and a 135.4% click through rate compared to other emails, according to a new study by marketing services company Adestra. The report also revealed that emails that have the word "alert" in their subject lines have a 38.1% higher than average open rate and a 61.8% higher click through rate. Some words tip the scales in the opposite direction. Using the word "report" lowers the open rate to 23.7% below average and click through rates drop 54.8%. The word "learn" also had an adverse effect on open and click through rates, averaging -35.5% and -60.8% respectively.
