Starcom MediaVest Group has appointed Diego Fernandez-Martin senior vice president-managing director for SMG Latin America. He joins from SMG client Burger King, where he was global head of media and
digital for North America and led U.S. general market and U.S. Hispanic media, social and digital strategies. He is based in Miami and will report to Monica Gadsby, CEO of U.S. Multicultural and Latin
America at SMG. He succeeds Todd Wilson, who will be moving to a new position with SMG in China.
