Around the Net
AOL Networks' Seth Demsey On Programmatic
Adotas ran a Q&A with AOL Networks' SVP, Global Advertising Products and Strategy Seth Demsey. Adotas asked Demsey, "How does programmatic play into the picture (of online advertising)?"
Demsey responded, "Programmatic is a critical piece of our strategy. We like to talk about the Barbell – where premium, high-value brands are on one side and highly scalable technology is on the other. Programmatic is key because it is in fact the automation of things humans shouldn’t do. Many people think programmatic is the opposite of premium. But really, it’s just the opposite of manual. We automate more so that we (and our clients) can spend time on highly creative problems that machines can’t solve. This is the only way our industry achieves the growth it is attempting."
