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Programmatic And Premium Are Not Opposites
- Advertising Age, Tuesday, July 23, 2013 4:04 PM
Advertising Age today wrote an article titled, "Programmatic or Premium? You Should Be Using Both."
"These two are not opposites," Advertising Age wrote. "'Programmatic' means an automated way for buyers to bid for ad inventory. 'Premium' describes high-quality inventory or website content. A strategy that assumes it must be one or the other will be unbalanced, like a barbell with a weight attached to only one end."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.