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Campbell Eyes 200 New Products

Campbell Soup Company will launch more than 200 products in the coming months – from Goldfish Mac & Cheese to a new variety of V8 sold cold -- as it adjusts for what CEO Denise Morrison described as "seismic shifts" in the food marketplace. Many of the new items are launching in categories outside of the marketer's core soup business, as Campbell continues to follow consumers who are demanding more fresh foods.

Read the whole story at Advertising Age »

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