• KISSmetrics, Thursday, July 25, 2013 1:22 PM

There's a difference between a customer and a lifetime consumer. So how does a brand turn an occasional customer into a brand advocate for life? Josh Ledgard reflects on a study done while working at Microsoft, where the group tested app speeds. If the start-up time of an application was faster, customers would have a much better impression because of the overall experience. He tells us the app makes the lasting impression within the first five seconds. Read the article here.

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