Retired execs team up to buy smaller ad firms
Chocago Tribune, September 29, 2004
, Wednesday, September 29, 2004 12 AM
With three-fourths of the $270 billion U.S. advertising market now controlled by five agency holding companies, conventional wisdom holds that there are few, if any, ad agencies left out there worth buying. But three well-known retired Chicago advertising executives hope to debunk that theory by forming their own advertising "holding company." The trio wants to partner with solid agencies that fly under the radar of the industry's colossal ad firms.
Read the whole story at Chocago Tribune, September 29, 2004
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