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'Business Insider' Gives Advertiser Veto Power Over 'Future Business' Edit

When Business Insider introduced a sponsored section last November called "The Future of Business," it promised to give its take on the subject alongside stories about the underwriter, SAP. The announcement did not mention that the "dynamic companies" in 'The Future of Business" would not include SAP competitors, or that the selection of Business Insider articles running there would be subject to SAP approval. Sara Larsen, senior director of digital marketing at SAP, said: "If there is a story we really think doesn't reflect our brand perspective on the future of business, we'll say, 'Let's table that story.'" So far, Business Insider has selected appropriate articles, so SAP has not used its veto. Critics said the arrangement blurs the line that should divide newsrooms and ad sales.

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