Around the Net
Catch-22: More Automation Calls For More Humans
- ClickZ, Friday, July 26, 2013 2:11 PM
ClickZ recently published a Q&A with Myles Younger, head of marketing and business development at Canned Banners, and the topic of programmatic media buying came up. Younger said, "it's become clear to me that 'programmatic' does not equate to 'set it and forget it.'" He pointed out what he called "a bit of a catch-22," which is that "the more automated solutions there are, the more necessary people become in making sense of it all."
