Hearst Magazines announced that Kristine Welker has been named vice president, publisher and chief revenue officer of the company’s new pilot magazine collaboration with Dr. Mehmet Oz, set to
debut on newsstands in the first quarter of 2014. Welker will start in her new role on September 3. The first pilot issue will be 350,000 copies, with an additional 450,000 copies sent to targeted
subscribers of select Hearst titles. The title of the magazine will be announced in the coming weeks. Welker has been vice president, chief revenue officer of Hearst Magazines Digital Media since
2010. Before Hearst, Welker was the founding publisher of Hearst’s
CosmoGIRL! from 1999 to 2007.
