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Keeping Up As 'Real-Time' Data Changes
- ClickZ, Wednesday, July 31, 2013 11:24 AM
ClickZ wrote an article today asking, "Who cares about real-time data anyway?" Real-time data usage has been happening for years, but that doesn't mean it's not important today. "The point is," ClickZ wrote, "whatever the definition of real-time was a year ago, it's evolving fast. We are in an era when we can monitor, analyze, and act on the high volume, variety, and velocity of data ever more rapidly. And, those who do reap tremendous benefits."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.