• July 31, 2013

The CMO Council has launched a Content ROI Center Web site, offering resources to help marketers improve the performance of their content-marketing initiatives.

The site features executive interviews, case studies, thought leadership, research, and conversations focused on the strategies, technologies, and practices that can help marketers improve the effectiveness and efficiency of their digital content initiatives. Marketers and communications executives from companies like BMC Software, Deloitte, DocuSign, Lexis-Nexis, IBM, BT, SAP, PwC and others are featured contributors to the Center.

The site is co-sponsored by global business content syndication supplier NetLine Corp., the CMO Council’s content syndication partner.