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53% of Consumers Say They Get Too Many Emails From Retailers: Epsilon

More than half (53%) of the consumers surveyed for Epsilon's recent "Customer Insights Survey," said that they receive too many retail emails. Only 44% said that they receive the right amount. According to the report, 40% of adult consumers who receive retail emails say that they sometimes open them, and 34% say that they open store emails practically every time they get them. The report also revealed that 38% of consumers receive emails from less than five retailers, while 37% receive emails from 5-10 stores.

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