BIZ DEV: Draftfcb Retains Kmart

Draftfcb has successfully retained the Kmart account, following a review. An email from a company spokeswoman confirmed the win, along with additional duties consolidated with Draftfcb. “Kmart has concluded its agency review. Draftfcb will retain its AOR status as well as acquire additional responsibilities for our fashion business.” The agency bested McCann and mcgarrybowen for the win.

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