Top Online Home & Garden Destinations, at Home
Unique Audience (000) | Active Reach (%) | |
eBay Home | 2,441 | 2.3 |
The Home Depot | 983 | 0.93 |
Lowe's | 832 | 0.79 |
HGTV | 680 | 0.64 |
DIY Network | 434 | 0.41 |
Allposters.com | 332 | 0.31 |
Pottery Barn | 328 | 0.31 |
Demographic Data for Home &
Garden Category
Unique Audience (000) | Audience Comp (%) | |
Total | 26,925 | 100 |
Male | 10,924 | 40.57 |
Female | 16,001 | 59.43 |
Age | ||
2 - 11 | 402 | 1.49 |
12 - 17 | 1,513 | 5.62 |
18 - 24 | 1,228 | 4.56 |
25 - 34 | 4,709 | 17.49 |
35 - 49 | 9,335 | 34.67 |
45+ | 13,122 | 48.74 |
55+ | 6,859 | 25.47 |
65+ | 2,351 | 8.73 |
HH Income | ||
$ 0 - 24999 | 1,703 | 6.33 |
$ 25000 - 49999 | 6,650 | 24.7 |
$ 50000 - 74999 | 7,662 | 28.46 |
$ 75000 - 99999 | 5,120 | 19.02 |
$ 100000 - 149999 | 3,596 | 13.36 |
$ 150000+ | 1,755 | 6.52 |
No Response | 439 | 1.63 |
Data on the Home & Garden Segment of the Consumer Goods Industry
Top 20 Advertisers | ||
Impressions (000) | Share of all Impressions | |
Royal Philips Electronics | 16,396 | 20.4% |
Sears, Roebuck and Co. | 9,310 | 11.6% |
Unilever | 8,371 | 10.4% |
Budget Blinds, Inc. | 5,958 | 7.4% |
Fortune Brands, Inc. | 4,295 | 5.4% |
American Standard Companies Inc. | 3,524 | 4.4% |
Invention Channel | 2,717 | 3.4% |
General Electric Company | 2,433 | 3.0% |
Royal Appliance Mfg. | 1,957 | 2.4% |
The Scotts Company | 1,473 | 1.8% |
AB Electrolux | 1,364 | 1.7% |
Masco Corporation | 1,313 | 1.6% |
The Clorox Company | 1,299 | 1.6% |
Sherwin-Williams | 1,154 | 1.4% |
Georgia-Pacific Corporation | 912 | 1.1% |
Quafferville | 822 | 1.0% |
Four Seasons Sunrooms | 819 | 1.0% |
Oreck Holdings | 765 | 1.0% |
The Procter & Gamble Company | 736 | 0.9% |
Bosch | 706 | 0.9% |
Total | 80,223 | 100.0% |
Top Ad Sizes | ||
Impressions (000) | Share of all Impressions | |
Leader Board | 17,745 | 22.1% |
Half banner | 11,396 | 14.2% |
Medium rectangle | 10,075 | 12.6% |
Wide skyscraper | 8,427 | 10.5% |
Full banner | 7,165 | 8.9% |
Non-standard | 6,683 | 8.3% |
Skyscraper | 5,385 | 6.7% |
Vertical banner | 5,000 | 6.2% |
Button #1 | 3,840 | 4.8% |
Button #2 | 1,569 | 2.0% |
Square button | 1,056 | 1.3% |
Micro bar | 658 | 0.8% |
Rectangle | 606 | 0.8% |
Square | 309 | 0.4% |
Large rectangle | 278 | 0.3% |
Vertical rectangle | 33 | 0.0% |
Total | 80,225 | 100.0% |
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 78,594 | 98.0% |
Pop-Under | 531 | 0.7% |
Pop-Up | 453 | 0.6% |
Floating/Overlay | 383 | 0.5% |
Interstitial | 263 | 0.3% |
Total | 80,224 | 100.0% |
Data on the Retail Goods & Services Industry Home Improvement Segment
Top 20 Advertisers | ||
Impressions (000) | Share of all Impressions | |
Cummins Industrial Tools | 13,700 | 10.1% |
JustListed.com | 10,857 | 8.0% |
Cendant Corporation | 8,100 | 6.0% |
The Home Depot, Inc. | 7,835 | 5.8% |
RE/MAX International, Inc. | 5,350 | 4.0% |
The Halstead Property Company | 4,590 | 3.4% |
zipRealty, Inc. | 4,564 | 3.4% |
TXU Corporation | 3,621 | 2.7% |
Prudential Financial, Inc. | 3,421 | 2.5% |
ToolKing | 3,133 | 2.3% |
Coldwell Banker Residential Brokerage | 2,537 | 1.9% |
Endless Pools, Inc. | 2,486 | 1.8% |
KB Home | 2,339 | 1.7% |
The ServiceMaster Company | 1,832 | 1.4% |
Ryland Homes | 1,753 | 1.3% |
Morrison Homes | 1,555 | 1.2% |
ACE Hardware Corporation | 1,523 | 1.1% |
Lowe's Companies, Inc. | 1,506 | 1.1% |
Beazer Homes USA Inc. | 1,139 | 0.8% |
D.R. Horton, Inc. | 1,130 | 0.8% |
Total | 135,070 | 100.0% |
Top Ad Sizes | ||
Impressions (000) | Share of all Impressions | |
Leader Board | 27,706 | 20.5% |
Full banner | 19,732 | 14.6% |
Button #1 | 11,389 | 8.4% |
Button #2 | 10,895 | 8.1% |
Square button | 9,635 | 7.1% |
Micro bar | 9,327 | 6.9% |
Skyscraper | 8,491 | 6.3% |
Wide skyscraper | 8,235 | 6.1% |
Medium rectangle | 7,357 | 5.4% |
Vertical banner | 5,756 | 4.3% |
Rectangle | 4,501 | 3.3% |
Half banner | 4,197 | 3.1% |
Square | 3,408 | 2.5% |
Non-standard | 3,035 | 2.2% |
Large rectangle | 936 | 0.7% |
Vertical rectangle | 346 | 0.3% |
Unspecified | 108 | 0.1% |
Total | 135,054 | 100.0% |
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 132,097 | 97.8% |
Pop-Under | 2,074 | 1.5% |
Pop-Up | 469 | 0.3% |
Floating/Overlay | 392 | 0.3% |
Interstitial | 22 | 0.0% |
Total | 135,054 | 100.0% |